Why Precious Cargo is
Different
At Precious Cargo Agency, we believe that true impact comes from understanding people first. Our approach is rooted in human-centered design, where we place creators and their audiences at the heart of everything we do. By using the design thinking methodology, we dig deep into understanding the needs, desires, and motivations of both brands and content creators.
This means we don’t just create campaigns; we craft meaningful experiences that resonate. By empathizing with our clients and their audiences, we co-create strategies that are not only innovative but also deeply connected to what makes people tick.
It’s this focus on empathy, creativity, and strategic thinking that sets Precious Cargo apart.
For Creators,
By a Creator
Precious Cargo Agency, founded by Hanah Bae, brings a unique blend of expertise in beauty content creation, strategic marketing, and human-centered design. With a background in consulting and a passion for amplifying diverse voices, Hanah has built a career around helping brands and creators tell their stories in the most authentic and impactful ways.
Hanah is committed to helping beauty brands and influencers connect with their audiences on a genuine level, using a design thinking approach that ensures every campaign is tailored to real human needs. She believes that the most successful content is born from empathy and insight, and her mission is to empower creators to unlock their full potential while guiding brands to foster authentic relationships with their audiences.
What sets Hanah apart is her proven track record of negotiations success. She has driven significant growth for beauty brands and influencers, delivering over 50+ successful campaigns that collectively garnered millions of impressions and increased engagement rates by up to 150%. Her experience as a content creator, generating five-digit revenues through strategic social media and UGC campaigns, provides first-hand insight into the challenges and opportunities that creators face. Paired with her strategic background, she has designed innovative solutions that consistently exceed expectations and drive measurable results.